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How are the online ads for our new service performing?

We're on track to get a click from everyone in the western hemisphere by Friday. The click-through ratio is 2.3%.

How can that be? Doesn't that number sound too low?

Not when you take into account the fact that there are more people on the Internet than even exist.

There are some absurd numbers of people supposedly on the Internet. They say Facebook has a billion users. But how many of them are fake accounts people set up to cheat in Farmville? I'd guess at least 5,734,000.

Anyway, if you're interested you can read about why I'm switching this comic's database from MySQL to PostgreSQL.

Published Wednesday, 8 April 2015

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