Amphibian.com

Really? Because when you think about it, Monthly Active Users is not a really great metric. It could mean totally different things to different applications, and it's difficult to measure how much an MAU is worth to a company because people interact with different apps in different ways.

But why a Lift-the-Flap comic? Two reasons. One, it seems like a really condescending way to explain something and that's the feeling I was going for. And two, my youngest daughter really likes lift-the-flap books right now and I hope she enjoys this comic.