Grabbing frogs...

Where's Profitability?

Is it behind the software?

No, just bugs.

Where's Profitability?

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Is it behind the hardware?

No, just maintenance costs.

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Is it behind the team?

No, just pizza and coffee.

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There it is! Behind the Monthly Active Users!

Investors will totally understand this.

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Really? Because when you think about it, Monthly Active Users is not a really great metric. It could mean totally different things to different applications, and it's difficult to measure how much an MAU is worth to a company because people interact with different apps in different ways.

But why a Lift-the-Flap comic? Two reasons. One, it seems like a really condescending way to explain something and that's the feeling I was going for. And two, my youngest daughter really likes lift-the-flap books right now and I hope she enjoys this comic.

Published Wednesday, 8 February 2017

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